We're bringing together leaders from across healthcare, media, marketing, and culture for a day of inspiration, learning, and connection. Together, we'll explore the macro trends shaping the future of health and uncover new opportunities to better engage, inform, and serve people in the moments that matter.
The world of health is changing rapidly, driven by evolving patient expectations, emerging technologies, new voices, and shifting definitions of trust.
The Snapchat Health Summit brings together leaders from across healthcare, media, and marketing for a day of inspiration, learning, and connection. Together, we'll explore the macro trends shaping the future of health and uncover new opportunities to better engage, inform, and serve people in the moments that matter.
Hear from Mary Ann Belliveau, Snap Inc. President of America and Matt McNally, Global CEO of Publicis Health along with pharmaceutical leaders, agencies, and creators as they take the stage to illuminate how brands can connect with patients in their healthcare journey.
Real Conversations Drive Better Patient Outcomes
Presented by Jessica Herbst, US Head of Health at Snap
In this opening session, Jessica will explore the forces reshaping modern patient behavior and why understanding how health decisions are really made has become one of the biggest opportunities for healthcare marketers
The Patient Has Left the Waiting Room
Fireside chat moderated by Aarti Bhaskaran, Global Head of Insights at Snap and featuring Megan de Leon, VP of Market Strategy & Understanding at Ipsos
Today's patient journey isn't linear. People move between search, social, AI, creators, communities, and healthcare professionals, often multiple times, before making a decision. Together with Ipsos, we'll unpack what's actually influencing today's patients.
Marketing at the Speed of the Modern Patient
Fireside chat moderated by Mary Ann Belliveau, President of Americas at Snap and featuring Matt McNally, Global CEO of Publicis Health
Healthcare marketing has spent decades optimizing for a patient journey that no longer exists. Today's patients research before appointments. They validate with creators. They ask AI. They challenge recommendations. Fireside chat discussing how patients and the world around them have evolved and therefore how healthcare marketing must evolve as well.
Your Inner Circle Is Your New Board of Health
Presentation by Shana McClammy, Director of Brand Product Marketing at Snap
The most meaningful health conversations don't happen where people perform. They happen where people feel comfortable being themselves. Learn how Snapchat's relationship-first platform creates opportunities for brands to engage patients more authentically.
Novo Nordisk Has Entered the Chat
Fireside chat moderated by Jessica Herbst, US Head of Health at Snap and featuring Tara Sparks, Director of Paid & Earned Media
Hear from a healthcare industry leader on reaching and engaging patients in today's evolving media landscape and lessons from one of healthcare's most successful launches
Creators: Turning Information into Understanding
Fireside chat moderated by Lerna Terpanjian, Head of US Agencies at Snap and featuring Gigi Robinson (Creator)
Clinical expertise matters. Lived experience matters too. Hear from a patient creator herself about why authentic voices have become an increasingly important part of the patient journey and how brands can engage without losing authenticity.
